Smart commerce

Increase your sales with humanlike recommendations. Create a direct-to-sales search engine that is tailored to your business needs.

 

Only a fraction (7%) of the US retailing is done online today according to Forrester and e-commerce growth is declining. One of the major reasons is that it is hard to find good personalized recommendations online, similar to what you get in a physical store. Another is that people are stressed and it takes too long to find what you want online. 

Most buying decisions are based on a complex mix of taste, wants, needs and constraints, and they often have conflicting requirements too. A sales person can handle all this and give relevant, personal recommendations, while online solutions struggle doing it. Existing online recommendation solutions are usually not really recommendations as much as solutions for cross selling and up-selling. With ExpertMaker it is possible to extract the knowledge from your best sales people and make it searchable online.

The benchmark of recommendations should be your best sales person with the added benefits of being online.

Smart commerce can handle a range of challenges:

  • Optimizes a complex buying process
  • Predicts the best possible match
  • Handles conflicts
  • Allows the customer to express their taste, needs, desires etc. in a detailed way
  • Enables an innovative user experience

Smart solution

What is needed to bring more customers to e-commerce is recommendations and discovery that takes the experience to a whole new level. A level that is much more similar to the kind of experience you get in a physical store where the customer can express their taste and needs in detail and where they get a really good recommendation or great advice.

The solution should be interactive and be able to handle conflicting needs and wants e.g. the customer wants something really cheap but at the same time with lots of features and super quality.

The benefit of using new more advanced technology is that it can handle the kind of complexity needed. It will also give faster and more relevant results which solves the challenges of bad user experience. The end goal is to offer the customers something that is as close to the experience they can get from a real physical sales person but with the added benefits of being online.  

Benefits

With truly personal recommendations based on the user’s real taste and needs, the customer is far more likely to convert into a sale than with older technology. As the solution is based on finding the best possible match, it will never return zero results, which is often the case with other solutions. Personalization also leads to higher customer satisfaction. It is easier to up-sell and cross-sell when you know what the customer really wants. With this powerful technology it is also possible to create new graphical user interfaces that make visual and interactive search possible.

There are several important benefits using Expertmaker for smart e-commerce:

  • High quality almost humanlike recommendations
  • Fast and simple discovery
  • Never zero results
  • Increased conversion
  • Improved cross-selling and up-selling
  • New graphical and interactive user interface

A new generation of recommendations

Expertmaker’s product makes it possible to create a number of new and improved solutions.

Smart Discovery

Discovering and finding what you are looking for can be very tricky. What you off-line would ask a sales person for you have to discover for yourself online by researching it. With the Expertmaker AI product it is possible to build really smart discovery solutions that can help the customers find what they are looking for.

Personalized advice

As more of our lives move online the services we use online becomes more complicated. However a lot of products and services are still not very popular online because they are limited by existing technology constraints. Typical examples are health advice and consultative selling. With Expertmaker it is possible to create interactive smart solutions that can handle a needed level of complexity.

Humanlike recommendations

The benchmark of online commerce should really be a real product expert. However that is not what you get with price comparison and social search solutions. Technology has now become powerful enough that it is possible to capture the knowledge of your best sales people and make it searchable online with the benenfits that the Internet adds to make it even better.

Expertmaker’s AI product make it possible for any company to offer a much improved user experience with:

  • Smart discovery: interactive help making finding things easy
  • Personalized advice: making it easy to offer complex advice online
  • Humanlike recommendations: make the knowledge of your best sales people searchable

Expertmaker product

Expertmaker offers a complete product suite to create smart e-commerce solutions:

  • It offers very powerful Artificial Intelligence technology
  • The product is very flexible and can handle very complex problems
  • It is easy to plug it into your back end systems as well as existing storefront, CMS, etc.

More.

Concepts

With Expertmaker you can build great solutions for your customers:

  • Shopping guides (build e.g. a Christmas gift guide that helps your customers)     
  • Shopping assistants (build an assistant that keep track of the customers profile. It can give advice and alert the customers to opportunities)
  • Interactive recommendations (build a high precision recommendation solution that finds products based on taste and needs) 
  • Automatic recommendations (support the customer with intelligent matching for up-sell and cross-sell)        
  • Consultative selling (bring complex sales processes online by consultative selling solutions)