Smart M-commerce

With new technology the constraints of mobile devices are practically gone. This means m-commerce will take a great leap forward and new products will be sold through mobiles.

People want to find products fast and simple. This is especially true in a mobile device.

That means m-commerce sites need to offer high precision search, high quality recommendations and personalized discovery.

Most m-commerce solutions use a web search engine crammed into the mobile device today. This gives a bad user experience with lots of iterative searches and clicks. So far it has also meant that m-commerce has not taken off and people still mostly only buy electronic goods with their mobiles.

But it does not have to be that way.

With the high precision and relevance that can be provided by new technology, the constraints of mobile devices are almost completely gone.

With new technology it is possible to build solutions that offer very high precision search, almost humanlike recommendations or an interactive, personalized discovery experience.

What is a smart solution?

  • Optimizes a complex buying process
  • Predicts the best possible match
  • Handles conflicts
  • Allows the customer to express their taste, needs, desires etc. in a detailed way
  • Enables an innovative mobile user experience

Solutions

High precision mobile search

When customers know exactly what product they are looking for it works fine to use a keyword based solution. However if the customers do not know exactly what they are looking for it is important to offer a high precision search solution that can help the customer find what they want fast and easy. The solution should be dynamic and interactive helping the customer define what they are looking for more precisely.

Humanlike mobile recommendations

Recommendation solutions are very rare in mobiles and when you find them they are mostly based on behavioral targeting and used more for up-selling and cross selling.

The solution is to create a solution that tries to copy the best sides of a real sales person add the benefits of an online solution and make it searchable with an interactive interface.  Base the solution on existing data and add expertise from the best sales people available. The users should be able to express their personal needs, wants and constraints and with a graphical interactive interface and get the best possible recommendation as the result.

Personalized discovery

Discovery solutions are inherently difficult to create as the solution needs to be very dynamic and interactive. They also require a very good understanding of the products with lots of data and meta-data. To do it in a mobile with a small screen does not make it easier.

One solution is to base it on how real people interact and capture the behavior, questions and answers. Based on that knowledge it is possible to model a solution that uses as few interactions as possible to give the first advice while still offering the user to continue to refine the search profile. Another solution is to start with a product or several that the customer has and use the profile of that product as a starting point. There are other ways too depending on the situation at hand.

Benenfits

High precison search makes m-commerce a lot simpler and faster for the users. With truly personal recommendations based on the user’s real taste and needs, the customer is far more likely to convert into a sale than with older technology. As the solutions is based on finding the best possible match, it will never return zero results, which is often the case with other solutions. Personalization also leads to higher customer satisfaction. It is easier to up-sell and cross-sell when you know what the customer really wants. With this powerful technology it is also possible to create new graphical user interfaces that make visual and interactive search possible.

Benefits

  • High precision search
  • High quality almost humanlike recommendations
  • Personalized discovery
  • Never zero results
  • Increased conversion
  • Improved cross-selling and up-selling
  • New graphical and interactive user interface

Expertmaker product

Expertmaker offers a complete product suite to create smart m-commerce solutions:

  • It offers very powerful Artificial Intelligence technology
  • The product is very flexible and can handle very complex problems
  • It is easy to plug it into your back end systems as well as existing storefront, CMS, etc.

More.

Concepts

With Expertmaker you can build a great solutions for your customers:

  • Shopping guides (build e.g. a Christmas gift guide that helps your customers)     
  • Shopping assistants (build an assistant that keep track of the customers profile. It can give advice and alert the customers to opportunities)
  • Interactive recommendations (build a high precision recommendation solution that finds products based on taste and needs) 
  • Automatic recommendations (support the customer with intelligent matching for up-sell and cross-sell)        
  • Consultative selling (bring complex sales processes online by consultative selling solutions)