Smart appstore search

Create a new generation online app store search solution offering high precision search, smart recommendations and personalized discovery.

The two largest app stores totally dominate the app market but neither of them offers a good search, recommendations and discovery experience.

There are a lot of apps. The problem is that anything outside the top lists are hard to find. App stores generally offer web style keyword solution that does not work very well in a mobile as the relevance of the results is very low. Some also offer behavioral targeting solutions with functions like “people who bought this also bought that”. The problem again is the lack of relevance. The result is that the user experience is very bad.

The ideal solution should work more like if the user talked to an app expert that could offer advice and recommendations. Someone that you can ask questions and express your taste, needs and constriants to, with the added benefit of a digital world.

App stores have several challenges today:

  • Bad search experience with low relevance
  • Lack of quality recommendations
  • Hard to find apps outside top lists

What does a smart app solution offer?

  • It offers much higher precision and better quality results
  • Uses prediction and machine learning to optimize results
  • Allows the customer to express their taste, needs, desires
  • Offers a smart interactive experience

Solution

Expertmaker offers a complete product for creating high precision search, smart recommendations and personalized discovery for app stores.

It is possible to create a solution with a whole new user experience. Use several sources of data including experts, user behavior and the social graph to create a rich source of data around the apps. Use machine learning and training extensively to create a base for the searches.

Build different user experiences depending on what the target is:

High precision search: Using keyword plus parameters related to relevant variables it is possible to offer very high precision in one single search.

Personal recommendations: mixing expert knowledge, social data, history and other variables it is possible to create a solution that is trained to offer great recommendations.

Virtual discovery assistant: you can offer a solution that guides the user interactively to identify needs and wants and then match them with apps. This way it is possible for the user to discover apps they otherwise would probably have missed. The assistant can continuously monitor for new apps that may be a good match for the user.

Benefits

There are several benefits with using a more advanced app search and discovery solution. High precision search reduces the number of search iterations. With truly personal recommendations based on the user’s real taste and needs, the conversion increases. Personalized discovery helps customers that are exploring the app store, which also improves the conversion. The improved user experience leads to higher customer satisfaction. The solution also offers great opportunities for understanding your customers better through data mining.

There are several important benefits with Expertmaker’s app search solution:

  • Much improved experience with high precision search and recommendations
  • Personalized discovery
  • Increased conversion
  • Customer insights

Expertmaker product

Expertmaker offers a complete product suite to create smart app search:

  • It offers very powerful Artificial Intelligence technology
  • The product is very flexible and can handle very complex problems
  • It is easy to plug it into your back end systems as well as existing storefront, CMS, etc.

More.