Smart Search & Care

Smart search is about precision, about being able to describe what you are looking for in a super simple way and getting good results in one single search.

The challenge with search today is that the prevailing solution is based on a popularity ranking model which does not work well for a lot of areas. For example in product search the most important keyword is the product itself, which is everywhere and popularity is simply not a good way to rank the results.

The answer is to create a solution that uses other more relevant data to rank the results and combine that with keywords. For that you need to extract more meaning out of the material and data, effectively creating new meta-data, which you do using e.g. text classification. This meta-data is very relevant for the search and can be used together with predictive and reasoning technologies to offer a new experience for the user.

The technology making this possible is Artificial Intelligence. It is a very powerful technology that can handle the volume, complexity and conflicts needed to take a holistic grip on high precision search. Another benefit is that it can be trained by people, which make all the difference when it comes to quality. 

Smart customer care is a good example of when training the solution gives a good effect on complex challenges.

Expertmaker offers a complete platform for creating smart search solutions, including a state of the art AI toolkit, server and API’s. The product is very easy to work with and does not require any pre-kowledge about Artificial Intelligence. In fact not even coding skills is needed in most cases, the only knowledge you need is your own expertise in what you want to recommend to people.

The Expertmaker product offers very powerful technology for creating a new generation of online services. It offers a range of different AI technologies, all made into easy to use tools. The product also offers a lot of features and functions like data modeling and data mining to make it easy to continuously improve the solutions.

Our approach is to offer simple to use AI tools in order to make it easy for anyone to build their own solution without any prior AI experience. The only thing you need to master is your own area of knowledge - whether it is expertise in your products or any other domain. You simply model your knowledge area and train it on product and customer data or other information sources. You can further use machine learning to continuously train the solution. You can also let several different sorts of AI cooperate to deliver even better results.

Knowledge modeling and training the solution may sound difficult but it is actually not very complicated at all. It is all about structuring your knowledge about a topic. The result is fantastic; you actually make your knowledge searchable.